Moe Games Announces Successful Registration of Two Core Game Trademarks: Cakingdom Match®, Tap Star®
Moe Games today officially announced that two of its core game titles — Cakingdom Match® and Tap Star® — have successfully completed trademark registration and are now listed on the Principal Register.
This milestone marks an important step in Moe Games’ long-term brand strategy and intellectual property protection roadmap, reinforcing the company’s commitment to sustainable global publishing and IP asset development.
Strengthening Intellectual Property Foundation
The successful registration of these trademarks reflects Moe Games’ continued investment in:
- Long-term product lifecycle management
- Global market expansion readiness
- Brand protection against infringement
- Structured IP asset building for future growth
By securing trademark protection, Moe Games ensures that its product names are legally protected within their respective categories, safeguarding both players and distribution partners from brand confusion or unauthorized use.
About the Registered Titles
Cakingdom Match®
A visually vibrant match-3 puzzle experience centered around dessert crafting and casual relaxation gameplay. The title represents Moe Games’ expansion into evergreen casual genres with broad global accessibility.
Tap Star®
A fast-paced tap-based puzzle title designed for retention and session engagement. Tap Star® reflects the company’s strength in ad-monetized casual design while maintaining accessible gameplay.
CEO Statement
“Trademark registration is more than a legal milestone — it represents our long-term commitment to players, partners, and the integrity of our product ecosystem. We are building sustainable game brands, not short-term releases.”
— CEO, Moe Games
About Moe Games
Moe Games is a cross-border casual game studio focused on globally scalable puzzle experiences. The company operates through an integrated structure across the United States, Hong Kong, and Shenzhen, emphasizing data-driven publishing, ad monetization optimization, and long-term IP development.